Hi everyone. I am a partner at a small law firm and we are on our third marketing agency in four years. Each one starts with an audit, sends monthly reports full of charts nobody reads, and after a year we cannot point to a single case that came from any of it. I am close to giving up on the whole channel. For those of you who have made this work, what should I actually be asking an agency before signing, and what does a real report look like as opposed to the ones I have been getting? We are a five attorney practice, not a big firm with a marketing department.
