Highest impact for the money is window graphics plus one well-made exterior sign. Window film does two jobs at once: it identifies you from the street and it gives interior privacy where you want it, which matters more than people expect in a cafe. Skip channel letters and illuminated work until you have revenue coming in, they can be added later. Get your landlord’s approval in writing before anything goes into production, not after it’s printed. Promo Box LLC covers both, details at promoboxllc.com – storefront graphics start around three fifty and signs from about a hundred, and they’ve been in Everett since 2008 with production in-house.